Over Arjen
Als onafhankelijk, allround (T-shaped) marketeer en digital specialist help ik organisaties met het verbeteren van hun digital performance en begeleid ik organisaties met trajecten op het gebied van digitalisering en digitale transities.
Ik heb veel ervaring met digitale marketing/sales/service, verbeteren/digitaliseren van processen en klantreizen en (door)ontwikkeling van digitale klantinteractiekanalen (websites, platformen, portals, applicaties, etc.). Mijn kracht ik daarbij dat ik goed weet hoe een goed digitaal product maakt en hoe je dat op een succesvolle wijze in de markt zet.
Ik heb ervaring met het meenemen en begeleiden van teams/organisaties in digitale transformatie. Ik ben goed op de hoogte van digitale trends/mogelijkheden en toepasbaarheid binnen organisaties. Ik schakel gemakkelijk op verschillende niveaus (strategisch, tactisch en operationeel) en met verschillende soorten mensen (van directie, marketeers, contentspecialisten tot technische ontwikkelteams) en krijg dingen voor elkaar.
Ik combineer strategisch inzicht, fact-based besluitvorming met een pragmatische / hands-on aanpak en blijf altijd gefocused op de klant en resultaten. Commercieel resultaatgericht, creatieve en snelle denker, teamplayer, problem-solver met het vermogen om key decision makers te beïnvloeden en verandering / innovatie te stimuleren.
Specialiteiten:
▶ Customer Experience Management (CX), Customer Journey
▶ Marketing Strategy, Customer Strategy, Brand Management
▶ Digital Strategy, Digital Transformation
▶ Digital Marketing/Sales/Service, E-commerce
▶ ROI optimization
▶ Growth Hacking, Online Marketing, Media, Advertising, Conversion Optimization (CRO)
▶ Marketing Technology & Data (CRM, Marketing Automation, CDP/DMP)
▶ Digital Product Development, Product Strategy & Roadmaps
▶ Innovation, Proposition Development
▶ Agile Scrum (Product Owner)
▶ Leading (new) teams, Team Development
▶ Project and Program Management
▶ Interim Management
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Contact ✆ +31(0)6 18806455 ✉ info@digitalminders.nl
Vaardigheden
Marketing
CRM
Web development
Media
Advertising
Digital Transformation
Digital
Customer Experience
Marketing Technology
Online Marketing
Digital Strategie
Marketing Management
Digital commerce
product owner
Programma Management
Digital Innovation
Online advertising
data
Customer Data Platforms
Campagnes
Branding
E-commerce
Online sales
Customer Journey
Conversion Optimization
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Volledige professionele vaardigheid)
Projecten en ervaring
CX/CRM, Martech, Data-driven Marketing
Consultant/Program Manager
Advised and led company-wide project in order to professionalize CX/CRM and data-driven marketing.
▶ Developed (omnichannel) CX/CRM vision/strategy and roadmap (client strategy, segmentation/profiling, customer view, personalization, optimization of processes, next best actions, capabilities)
▶ Implemented various improvements in way-of-working, processes and systems for email marketing and marketing automation
▶ Consultancy martech tooling: CRM, marketing automation, data-management (requirements, use cases, shortlist)
Implementation marketing / e-commerce strategy
Sr. (Digital) Marketing / E-commerce Specialist
Implemented marketing and e-commerce strategy of one of the companies' service propositions. Achieved commercial targets within 3 months.
▶ Implemented data- and KPI-driven marketing & media approach
▶ Set up various offline/online campaigns - marcom and media (ATL / BTL) - branding, online sales (radio, print, SEA, SEO, Social, Native/content, e-mail, data, etc.)
▶ Introduced smart, intelligent ways of campaigning/targeting based on data and tech
▶ Optimized media effectiveness/marketing ROI
▶ Optimized various user journeys via e-commerce/content platform and digital channels
▶ Agency management
Digital Strategy, Set up (Agile) Digital Team, Improve website/develop new applications
Head of Digital Product / Channels & Digital Product Owner
Head of Digital Product, responsible for all digital channels. Product Owner of Scrum team and Agile Program manager/Digital Expert to guide the organization in digital transition to professionalize digital product development.
▶ Set up and led (cross-functional, Scrum) Digital team; UX/UI, development (FE/BE), analytics, CRO, SEO, marketing)
▶ Aligned team and organization on (new) Agile way of working (Scrum). Implemented various tooling for backlog management and team collaboration
▶ Created product vision for digital product/channels, developed product strategy and roadmap
▶ Worked on improving digital products/customer experience; website platform and (new) applications, functionalities
Proposition development, Marketing / Ecommerce Strategy
Sr. (Digital) Marketing / E-commerce Specialist
Helped organization with data-driven, smart go-to-market strategy for one of their service proposition after decline in results.
▶ Advised organization on value proposition based on various analyses and insights
▶ Developed marketing / e-commerce strategy / growth plan
▶ Implemented various improvements in various digital journeys: e-commerce/content platform and (digital) marketing initiatives
Digital Transformation, Digital Strategy, Website development
Consultant Digital
Advised and directed company on how to embrace digital growth opportunities (sales/marketing/service) in order to improve their global digital presence and impact.
▶ Translated organization objectives into digital product vision, goals, KPI’s and strategy
▶ Responsible for development of global website (multi-language) platform (25+ countries)
▶ Determined MVP and product roadmap
▶ Agency selection and management
▶ Consultancy on various topics (i.e. brand strategy, CRM, CMS, PIM, UX/UI)
Digital Product Development, Digital Marketing
Global CX Lead / Product Owner
Supported Global Digital Marketing Team of AkzoNobel in role as interim Lead Digital for their professional Brands.
▶ Involved in development and roll-out of new global platform/website and app (25+ countries)
▶ As Product Owner of Scrum team led a cross-functional development team based in the Netherlands, UK and India
▶ Developed global digital marketing strategy / activation programs & campaigns
▶ Developed global content strategy
▶ Agency management