Over Folkje
Who am I in a nutshell:
A strong customer driven Marketeer with a background in Web Development. A short term focus on reaching your sales targets doesn't bring your product to a next level. You have to have a vision by knowing your customer without losing yourself into marketing jargon. Marketing isn't about launching your product as fast as possible, but about meeting customer needs.
10 years experience of working in complex agile corporate environments as Product Owner and Marketeer. From ING Bank to Samsung Electronics.
I am a strong marketeer who can help you in translating the customer needs into real business value by being the glue between Marketing and IT.
Help you in making your business stronger and more relevant towards (potential) customers, by bringing the customer in. With my brought experience in Design Thinking I can help you to listen to you customer.
Want to know more about me and how I can help you in growing your business? Lets meet!
Vaardigheden
Design Thinking
Customer Journey
product owner
Digital Marketing
marketing strategy
Customer Centric
Chatbot
Agile
Scrum
Lead Marketeer
Teamplayer
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Professionele werkvaardigheid)
Duits
(Basisvaardigheid)
Projecten en ervaring
Rabobank Groep
Senior Digital Marketeer
Responsible for development and execution of the marketing strategy of Rabobank/Interpolis inventory insurance. Result driven in reaching sales targets, by working in an agile environment in a multi disciplinary team.
Responsibilities:
- Data driven marketing;
- Responsible for Cost to Serve (CTS);
- Develop Epics and Marketing Strategy 2019/2020;
- Build campaigns;
- Continuously optimize customer journeys;
- Reach out to millennials via existing customer journeys, owned and paid media.
DAS
Digital Marketeer a.i.
Building the new DAS.nl. From a product driven website to a customer centric website, based on customers needs.
And launched the first DAS chatbot.
As marketeer I had the following responsibilities:
- Stakeholder management;
- Google Analytics;
- DAS.nl business;
- Launch chatbot.
Results:
- WUA Award - Best RBV website;
- Launched chatbot within 8 weeks;
- Optimized collaboration between Service and Sales with live chat.
ABN AMRO Bank N.V.
Proposition Marketeer/ Product Owner
The financial industry is in the middle of a disruptive market. Changing the organisation into an agile environment is one thing. But how are we going to make sure that we make the right decisions based on the customer needs? I am continuously analysing our customer behaviour, the market trends and the Fintech landscape. Strong relationships and partnerships with Fintechs enable us to increase our go to market. Work method: SCRUM, Lean start-up, Design Thinking.
Responsibilities:
- Product Owner;
- Translating customer value into business and IT value;
- Proposition manager;
- Design Thinking;
- Experiments;
- Managed developers for building a chatbot.
Results:
- Customer validation of chatbot for Internet Banking, result:Team of 4 FTE has been set up;
- Launch of first chatbot of all Dutch banks: Mortgage chatbot;
- New Kids proposition for the whole bank;
- Team member of setting up Innovation Lab (Coporate Banking).
Samsung Electronics
Manager Samsung Executive Briefing Center (EBC)
How can we support our sales department from a marketing perspective in selling more Samsung products?
Responsible for building and managing Samsung Executive Briefing Center (EBC). As EBC Manager I created 35 partnerships, build out of the box marketing propositions realized them and managed the EBC team. This means being knowledgeable on the latest technologies and market developments that have impact on innovation. Experimenting with the latest technologies, based on the market needs with Samsung strategic partners. Inspire and connect people, showing what technology can mean to them.
Responsibilities:
- Managed EBC team of 4;
- Business Development;
- Proposition Marketing;
- Partner Management (35 strategic partners);
- Building product, market combinations with strategic partners and start-ups;
- Translate technology into business value based on the pillars: people, process, technology.
Achievements:
- Winrate EBC 80%;
- Best EBC Samsung Global;
- Best practice to other companies;
- 110 propositions;
- 35 partnerships;
- 15.000 visitors.
Marketing Tribune
Blogger
MarketingTribune is een vakblad voor de marketingprofessional. De primaire doelgroep bestaat uit beslissers in marketing zoals marketingdirecteuren en - managers, productmanagers en directieleden met marketing in hun portefeuille. Daarnaast is MarketingTribune interessant voor beïnvloeders in marketing zoals consultants en adviseurs.
Maandelijks schrijf ik een column over B2B marketing (www.marketingtribune.nl).
ING London
International Marketing Manager
Development and implementation of Innovative Multi Channel Strategy for ING Economic department (10 countries) together with the global social media department.
Responsibilities:
- Project Management;
- Inspire and connect people;
- Analyze current situation;
- Develop strategy across multiple channels (conferences, email, ING platforms, mobile) over 10 coun- tries.
ING Nederland
Innovation Manager
What does innovation mean to ING? How will this affect our business? Building the ING Customer Experience Center enables us to dive in to finance related innovation. Build new customer journeys with new technologies together with strategic partners; IBM, Cisco, HP and Microsoft.
Responsibilities:
- Project Management;
- Develop retail concepts;
- Partner Management;
- Customer engagement;
- Business Development.
- Project Management.
Achievements:
- Succesfull customer journeys;
- Best practice ING.