Over Freddy
Helping marketing and sales teams in organizations taking control of digital business automation projects by enabling capabilities to deliver value and effectiveness at speed and scale. This allows for efficient automation of tasks, decisions and workflows, with the capability to grow, and add multiple pieces as needed. I’m all about using digital innovation to transform and streamline my customers' organizations for a competitive edge.
Senior Independent Interim Consultant and Agile Certified Scrum Product Owner (CSPO) in Digital and Online Marketing, Project / Change management, Product / Category Management, Brand Strategy / Communications and Sales Management / Business Development.
COMPANIES:
19+ years international marketing & sales experience in leading positions at BENQ, SONY, CANON, STAPLES, RICOH, SONOS, NIKE, FRIESLANDCAMPINA & HEINEKEN.
POSITIONS:
Sales management, Marketing management, Business Development, Digital Project management, Change management, Category management and Product management.
CHARACTERISTICS:
• Senior self employed strategic manager in sales, digital marketing and business development.
• Hands-on consultative approach in business.
• I play a central and leading role with regards to both strategy and implementation.
• My creativity and no-nonsense results in effective solutions.
• Strong customer focus, overview, planning and involvement of stakeholders.
• I know how to successfully bring an idea to market.
Vaardigheden
Digital Transformation
Consulting
Marketing
product owner
Project management
digital marketing
Digital Advertising
Sales
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Volledige professionele vaardigheid)
Duits
(Volledige professionele vaardigheid)
Frans
(Basisvaardigheid)
Spaans
(Basisvaardigheid)
Projecten en ervaring
Sonos EMEA
Consultant Global Online Retail Experience (Interim)
- Investigation and requirement gathering for tool selection that resulted in a project strategy for implementation of an online asset delivery system for SONOS for key global online retailers.
- Implementation of a tool to monitor on a daily basis global retailers’ placement ranking by key search terms against competitors and compliance against SONOS product guidelines.
Heineken Global
Global Senior Project Manager Digital & Marketing Development (Interim)
- Helping to deliver a global digital asset management platform for Heineken advertising assets.
- Supporting development of a global media dashboard on advertising metrics.
- Implementing and supporting roll-out of a global media advertising planning platform.
FrieslandCampina Global
Project Delivery Lead (Interim)
Manage the life cycle and delivery of various digital projects at Friesland Campina IT Commerce Service line to accelerate new global platform solutions serving the needs of the global business unit and local operating units.
Nike EMEA
Senior Project Manager Consumer Digital Technology GMM (Interim)
- Led project and delivery management of a large initiative to enhance and support the merchandising toolset used by the retail planning and allocation teams for all Nike’ stores and online business across the EMEA region. This resulted in large efficiency gains and led to improvements in sales, margin, forecast accuracy, inventory turns, in-stock service and a reduction in mark downs and expedited freight.
Nike EMEA
Digital Brand Tech Producer (Interim)
- Led diverse software development processes, ranging from Waterfall to Agile (Scrum) in order to deploy online registration experiences for running events, updates to the Nike apps, and mobile optimized web experiences to Nike’s digital consumers in the EMEA region.
- Product ownership and stakeholder management in cooperation with executive level EMEA Digital Marketing leads.
Ricoh Netherlands
Product Manager Office Solutions (Interim)
- Responsible for hardware product propositions and launches for Ricoh in the Netherlands.
- Development of IT distribution channel to increase indirect channel sales for Ricoh in the Netherlands.