Over Martijn
Heb je last van groeistuipen? Heeft je online marketingteam een upgrade nodig? Zie je veel actie, maar te weinig resultaat? Te veel snelgroeiende start-ups komen dezelfde problemen tegen bij de groei van hun business. Ik ga je helpen. Ik ben een ervaren marketingmanager met 15 jaar ervaring bij corporate bedrijven en snelgroeiende start-ups. Datagestuurd. ondernemend, met een focus op strategie en merkbeleving. Met een hoop kennis en enthousiasme breng ik snelgroeiende bedrijven naar een nieuwe groeifase. Ik richt me vooral op strategie, online advertising en merk-positionering.
- screening is in behandeling -
Vaardigheden
marketingstrategie
Merkpositionering
Online adverstising
Start-up marketing
Marketing research
Scrum
Digital communication
Digital Transformation
Advertising
Pay Per Click Advertising
SEO
SEA
Google AdWords
Wordpress
Magento
Google Analytics
digital marketing
Talen
Nederlands
(Moedertaal of tweetalig)
Projecten en ervaring
HalloStroom - Duurzame Energie
Interim Marketing Manager
Interim Marketing Manager voor de snelgroeiende duurzame scale-up HalloStroom.
Interim verantwoordelijk voor de groei van klanten dmv. paid en non paid kanalen en het bouwen van het merk. Kernwoorden; snelgroeiend, ondernemend, hoge budgetten, snel schakelen, fail fast.
UM Nederland
Digital Media Consultant a.i.
Digital Media Consultant for 2 key customers of Um Media Agency; ABN-AMRO & Coca-Cola
The Coca-Cola Company
Digital Manager a.i.
Freelance Digital Manager for Coca-Cola Netherlands. Responsible for digital strategy, website development and the execution of all aspects of online marketing campaigns for the different brands of Coca-Cola Netherlands (ao. Coca-Cola, Fanta, Finley).
The Coca-Cola Company
Digital Manager a.i.
Freelance Digital Manager for Coca-Cola Netherlands. Responsible for digital strategy, website development and the execution of all aspects of online marketing campaigns for the different brands of Coca-Cola Netherlands (ao. Coca-Cola, Fanta, Finley).
StormOog Online Branding
Interim Digital Marketing Manager
Digital Marketing Consultant & Digital Marketing Manager for companies in digital transformation. Work hard, play hard. Get results fast. Strategy first, execution later. Interim or as part of a team of specialists. Available for short projects or interim.
Recent customers;
HalloStroom
Coca-Cola,
Thuisbezorgd.nl,
Pinkcube.nl,
Initiative Media-agency,
Universal Media,
Lassie (the rice indeed),
ScentAir
Van Bieren.nl
Systems and programs i've worked with;
Google Analytics,
Adwords,
GDN,
hotjar,
Magento,
Wordpress,Craft
Certified Scrum Master.
Coolblue
Marketing Communication Manager
Brand manager of the Coolblue brand. Team manager of marketeers, designers, copywriters and social media marketers (10FTE). Responsible for the rollout of Coolblue brand campaigns.
Main projects;
Introduction of the Coolblue TV commercial
Roll-out Coolblue proposition campaigns
Growth and restructuring Coolblue brand teams
Introduction Scrum in our brand team.
Hi
Senior Marketeer Loyalty
Main responsibilities;
1. Increasing customer satisfaction of the 1 million Hi customers
2. Marketing of Hi Spotify
3. Marketing of the Apps portfolio of Hi
4. Making the nicest youth brand even more fun througth a number of loyalty activities
Main experiences;
1. Product introductions
2. Through the line campaigns
3. Email / online marketing
4. Apps development
Hi
Marketeer Customer Loyalty
Main responsibilities;
1. realising value-preservation and value growth of Hi customers
2. Execution of below the line marketing campaigns
3. Developing propositions for existing customers
4. Developing Hi brand
Key experiences;
1. Campaigning (Dm / E-dm / Telemarketing)
2. Call center management
3. Below the line Communication and Brand management
4. Telecom product development
KPN
Marketeer
Main responsibilities;
1. Increase customer loyalty of small business customers at KPN mobile
Key experiences;
1. Marketing management
2. Campaigning
3. Telecom product development
Rabobank
Marketeer
Main responsibilities:
1. Translating national campaigns into local activities
2. Performing local marketing and sponsoring activities
Key experiences:
1. Local marketing
2. Sponsorship
3. Marketing & Communication